Consumer products that are meant to go into our bodies are undergoing a major transition due to the increased customer awareness. Brands are relying less on tagline positioning and opting for transparency of manufacturing, sustainable sourcing, minimal packaging, and incorporating more vegan ingredients. Also, there is an emerging trend among consumers to switch to vegan consumer goods because they are manufactured without exploiting animals. It is believed that this market is going to grow exponentially in the coming decades. In this article, we will investigate the use of plant-based ingredients in the food and consumer goods industry.
The Reason For Plant-Based Consumer Goods Revolution
In the last decade, there has been a shift in the eating habits of consumers. People began to transition towards clean eating that includes more plant-based food and less animal-based food. This was mainly driven by the results published by scientific studies, media, and literature in the form of documentaries, blogs, articles, books, etc. They debunked the myths about the vegetarian and vegan diet, as well as challenged consumers to question ingredients that went into their food.
The advancement in technology made it possible to produce more varieties of plant-based food products that are palatable. Due to this, alternatives to dairy milk like soy, almond, cashew, coconut, pea, and oat milk became available. They increased the choices, as well as provided different taste and texture to traditional milk-based recipes. Vegan burgers are a popular alternative to hamburgers, and hence, more eateries specializing in them are coming up in big cities like New York, Los Angeles, etc. Furthermore, the demand for plant-based food in supermarkets is increasing rapidly, and they are no longer confined to the vegetarian section.
The increasing awareness about climate change, animal welfare, sustainability, and health benefits of a plant-based diet are other major reasons people are switching to a vegan diet. This has resulted in a rise in the number of people who identify themselves as vegans. Also, due to consumer pressure, brands and fast-food chains are forced to offer plant-based burgers, use cage-free eggs, etc.
Plant-Based Ingredients In Other Consumer Goods
Apart from food products, cosmetics brands are also using vegan or plant-based alternatives in their formulations and product lines. In the past five years, there has been a tremendous increase in the manufacturing and launch of new vegan cosmetics. This shift is also due to international celebrities embracing a vegan lifestyle and beauty products. Furthermore, this has forced these cosmetic brands to become transparent about their manufacturing process and the ingredients used in their products.
We hope that the details shared above gave you a better understanding of vegan consumer goods and will inspire you to transition to veganism.